Program Overview
The Bachelor of Marketing program equips students with a comprehensive understanding of marketing principles and practices in today’s dynamic and data-driven business environment. This program emphasizes critical thinking, problem-solving, and the ability to adapt to evolving market trends. Students will gain practical skills in market research, strategic planning, consumer behavior analysis, and digital marketing techniques. Through a blend of theoretical knowledge and hands-on experiences, graduates will be well-prepared for successful careers in various marketing roles.
Program Structure
This program is typically a four-year undergraduate degree, divided into eight semesters.
Semester 1
- Principles of Marketing
- Introduction to Business
- Microeconomics
- Business Communication
- Introduction to Psychology
Semester 2
- Consumer Behavior
- Marketing Research Methods
- Digital Marketing Fundamentals
- Financial Accounting
- Statistics for Business
Semester 3
- Marketing Strategy
- Brand Management
- Integrated Marketing Communications
- Management Principles
- Macroeconomics
Semester 4
- International Marketing
- E-commerce Marketing
- Social Media Marketing
- Operations Management
- Elective 1 (Choose from specialization tracks)
Semester 5
- Marketing Analytics
- Data-Driven Decision Making
- Search Engine Optimization (SEO)
- Elective 2 (Choose from specialization tracks)
- Internship 1
Semester 6
- Marketing Law and Ethics
- Customer Relationship Management (CRM)
- Content Marketing
- Elective 3 (Choose from specialization tracks)
- Internship 2
Semester 7
- Marketing Project
- Capstone Project
- Elective 4 (Choose from specialization tracks)
- Elective 5 (Free Elective)
Semester 8
- Marketing Internship (or equivalent work experience)
- Capstone Project Presentation
- Career Development Workshop
Specialization Tracks
- Digital Marketing: Focuses on online marketing strategies, including social media marketing, SEO, content marketing, email marketing, and online advertising.
- Marketing Analytics: Emphasizes data analysis and interpretation for marketing decision-making, including market research, campaign performance analysis, and customer segmentation.
- International Marketing: Explores global marketing challenges, international market entry strategies, cross-cultural marketing, and international trade.
- Brand Management: Focuses on building and managing strong brands, including brand strategy, brand identity, brand communication, and brand equity.
Learning Outcomes
Upon successful completion of the program, graduates will be able to:
- Demonstrate a comprehensive understanding of marketing principles and concepts.
- Conduct market research and analyze consumer behavior effectively.
- Develop and implement effective marketing strategies across different channels.
- Analyze and interpret marketing data to inform decision-making.
- Communicate marketing messages effectively to target audiences.
- Manage marketing budgets and resources efficiently.
- Work effectively in teams and collaborate with other professionals.
- Adapt to the evolving needs of the marketing industry.
- Demonstrate ethical and responsible marketing practices.
Assessment Methods
- Exams: Written examinations to assess theoretical knowledge and understanding.
- Assignments: Individual and group assignments to apply theoretical concepts to real-world scenarios.
- Presentations: Oral presentations to develop communication and presentation skills.
- Case Studies: Analysis of real-world marketing case studies to enhance problem-solving and critical thinking abilities.
- Projects: Independent and group projects to develop practical skills and apply learning to a specific marketing challenge.
- Internships: Practical work experience to gain hands-on experience in a marketing role.
Admission Requirements
- – High school diploma or equivalent qualification
- – Proficiency in English (e.g., TOEFL, IELTS, or equivalent)
- – Meeting any additional institutional requirements
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